From Circuits to Strategy: Why I Design Like an Engineer

If you look at my university transcript, you won’t find classes on Color Theory or Typography. You will find Circuit Analysis, Signal Processing, and Control Systems.

I started my journey in Electrical Engineering.

To most, that sounds like the complete opposite of what I do now. Engineering is rigid, mathematical, and logical. Design is fluid, emotional, and creative. People often ask me, "Sahin, how did you jump from soldering irons to Figma prototypes?"

My answer is simple: I didn't jump. I just changed the medium.

To me, a business isn’t a collection of webpages and logos. It is a circuit. And just like a circuit, if the connections are weak, the energy—your customers—will never reach the destination.

Here is how my engineering background shapes every design decision I make for my clients.

1. The "Path of Least Resistance" (UX Rule #1)

In electrical engineering, we learn a fundamental law: Current always follows the path of least resistance.

If you force electricity through a difficult path without enough voltage, the connection drops. The system fails.

User Experience (UX) works exactly the same way.

• The Current = Your User.
• The Resistance = Bad navigation, slow load times, or a confusing checkout process.
• The Voltage = The user’s motivation to buy.

When I design an interface for Rupkona or a client’s SaaS product, I am not just looking for what "looks cool." I am calculating resistance. I ask: "How many clicks does it take to get from A to B? Is this form field necessary, or is it adding resistance?"

A graphic designer tries to make the journey beautiful. An engineer ensures the journey is efficient. You need both, but efficiency must come first.

2. Aesthetics Must Serve Function

In university, I spent hours building circuit boards. A circuit board can be a work of art—perfectly soldered joints, symmetrical wires, clean layouts. But if I plugged it in and the LED didn't light up, I failed. It didn't matter how pretty it was.

I see too many businesses treating their websites like art galleries. They want flashy animations and trendy layouts. But if that website doesn't capture leads, process orders, or answer customer questions, it is a failed circuit.

My design philosophy is Operational Logic. Every pixel must earn its place on the screen. If an element doesn't help the user achieve a goal, it is noise. And in signal processing, noise is the enemy.

3. Debugging the Business (Systems Thinking)

When a machine breaks, an engineer doesn't just kick it. We open the panel, check the schematics, and trace the signal to find the break.

I apply this same logic to Operations Management.

When I started working with Pimlico Tandoori in the UK, the challenge wasn't just "marketing." It was a systems challenge. How do we manage orders remotely? How do we synchronize the kitchen with the delivery drivers?

I didn't just design a flyer; I engineered a workflow. We used tools to create a feedback loop where data flowed from the customer to the kitchen and back again seamlessly.

This is where my love for Automation (n8n) comes in. Automation is just a digital circuit board. It connects your Input (a new order) to your Output (a WhatsApp notification, a Google Sheet row, a printed receipt) without human error.

4. The Stability Factor

Engineers are obsessed with stability. We build bridges to withstand earthquakes and circuits to withstand power surges.

In the digital world, "stability" means scalability. It’s easy to build a solution that works for 10 customers. But what happens when you have 10,000?

• Will your manual inventory updates break?
• Will your customer support inbox overflow?
• Will your website crash?

Because I think like an engineer, I build systems that are ready for the surge. I don't build for where you are today; I build for where you want to be in two years.

The Bottom Line

There are thousands of talented designers who can make your brand look stunning. There are thousands of developers who can write clean code.

But there are very few who understand how to connect the two.

My work is the bridge. I translate Creative Vision into Operational Logic. I don't just paint the car; I tune the engine.

Ready to stop decorating and start engineering your growth?